Last week, Southcenter Mall introduced three new and one made-over stores. Get our take on what's hot and what's not.

Forever XXI
One of the fastest growing retailers specializing in teen and young adult fashions, is a familiar name to Westfield Southcenter shoppers. The new flagship Forever XXI occupies two floors, covering 26,500 square feet, and features a variety of clothes from designer collections to casual; creative designs and accessories for the style conscious and trend-savvy shopper. Some of the clothes are made better than others so you'll need to weed through the piles and piles of options. It's a little crowded now since it just opened, but the visuals are great and we definitely like the prices. Our grade: B+


Gilly Hicks
Gilly Hicks is a newly launched subsidiary brand of Abercrombie & Fitch that focuses on intimates and loungewear such as bras, panties, boxers, boxer briefs, t-shirts, sweatshirts, pajama pants, summery tank tops, and swimsuits, as well as personal care products. The lifestyle brand is new to the west coast and will appeal to younger consumers inside the store’s approximate 10,000 square foot space. Good luck finding anything though, the room is super dark and finding the right look can be little tricky especially when you can't see yourself in the mirror. Our grade: C+ until they turn the lights on.



PINK
A stand alone retail concept and collection from Victoria’s Secret, makes its debut in the Seattle area at Westfield Southcenter featuring a lineup of loungewear, sleepwear, intimate apparel and accessories such as bags, bedding, and flip-flops. Geared toward the 18-22 year old female with a fun, fresh and free-spirited approach, PINK has attracted a loyal following since its initial launch in 2004. The clothes are fun and flirty but don't necessarily fit everyone as well as the mannequins or the models. Our grade: B


Love Culture
Another new retail name to the Puget Sound, showcases a unique style on women’s clothing, jeans, blouses, jewelry, accessories and shoes. You'll see alot of the same clothes as at Forever XXI, but since its smaller it has less clothes, which means finding the right size may be a little tricky. Our grade: B

Labels: Beauty, Fashion, Local Events, Trends